Web Promotion | Search Engine Optimization | Online Community Building | Email Marketing | Mobile Marketing | Exit Traffic
Online Community building via your web site
The Internet exists to improve communication. Communities can grow anywhere communication occurs - so communicate communicate communicate.
Visitors come to your site and then leave, exit traffic takes care of a percent of leaving visitors so you retain a bit. But what keeps your users coming back again? A sense of ownership and community.
Forums
There are a few factors that you can build into your web site that keeps your users engaged. A forum helps in terms of ownership. Here your users can post their own comments and have their say. It's a democratic form of web site ownership. Different users will then be assigned different status based on the usage patterns. It's also great for trapping email addresses (opt-in of course).
A great forum is Snitz - www.snitz.com.
Newsletters as an Online Community Building tool
A newsletter - this is where once you have your users email addresses you can speak to them personally. You can punt that affiliate partner of yours to them while informing them of your own community's latest happenings.There are many places where a webmaster can list his newsletter, the older style bulletin board and usenet is still a good place where alot of communities reside
Offline
Paraphernalia - A mug a t-shirt go along way in reminding your users of you when they are not online. So get pens mugs t-shirts and build an community identity.
Cultivate a community, and you'll attract eyeballs and ears willing to read and to listen to your message. This is true especially for web casino affiliates trying to build a online community.
Viral Marketing in brand building - Gmail
a good example of a viral launch is Googles new mail service Gmail. gmail.google.com Yet to be released into public hand it has been launched on a viral campaign. you may only get gmail accounts via an invitation. These invitations are sent to existing members, websites have sprung up selling gmail accounts and swapping for ridiculous favors.gmail accounts are now treated as commodities and this has gone miles in creating brand awareness and building on google community. Orkut is exactly the same and functions on the same principle.
An online advertisers brave new world - community - identity - advertising.
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